Shasa was founded in 1995 by brothers Armando and Carlo Dollero, who began their entrepreneurial journey selling clothing from the trunk of their car. Their passion for fashion and keen sense of market trends led them to establish Shasa, a brand that quickly became synonymous with fresh, affordable fashion in Mexico. Over the years, Shasa has grown into a prominent fashion retailer, operating over 100 stores across Mexico and expanding its presence internationally.

The brand’s philosophy centers on delivering the latest fashion trends to young women aged 15 to 35. Shasa achieves this by launching 52 collections annually, ensuring that customers have access to new styles every week. By drawing inspiration from global catwalks, street style, and social media influencers, Shasa stays ahead of fashion trends and meets the dynamic preferences of its target audience. 

Shasa is committed to sustainability and social responsibility. The brand has implemented eco-friendly practices, such as recycling materials used in logistics and store operations, and has launched initiatives like “Dona1Árbol” to contribute positively to the environment. Additionally, Shasa supports vulnerable youth through programs like Casa Hogar Alegría, reflecting its dedication to making a positive social impact. 

With a focus on innovation, customer satisfaction, and community engagement, Shasa continues to redefine fast fashion in Mexico and beyond, offering stylish, affordable clothing that resonates with young, fashion-forward consumers.