Project Details

Brand Name:

Andrew Marc

Founded:

1982

Country:

United States

Headquarters:

New York City, New York

Primary Focus:

Luxury outerwear and lifestyle apparel

Andrew Marc Project

Brand Background & Philosophy

Since its inception in 1982, Andrew Marc, founded by designer Andrew Marc Schwartz, has epitomized American luxury through its iconic outerwear and sophisticated lifestyle apparel. Born in the heart of New York City, the brand first captured attention with its fur-lined lambskin bomber jacket—a bold statement of innovation and craftsmanship that set the tone for its future. Andrew Marc’s commitment to in-house production has been a cornerstone of its identity, ensuring unparalleled quality control and attention to detail in every garment.

Over the past four decades, Andrew Marc has evolved into a lifestyle brand, expanding its portfolio to include outerwear, watches, and accessories. The introduction of diffusion lines like Marc New York and Andrew Marc Additions broadened its appeal, offering accessible luxury without compromising its core values of elegance and durability. The brand’s pioneering leather treatments—waxing, distressing, and bespoke dyeing—have become synonymous with its forward-thinking approach, blending traditional techniques with cutting-edge design.

In 2008, Andrew Marc joined the G-III Apparel Group, a strategic move that amplified its global reach while preserving its distinct identity. The brand’s philosophy is rooted in creating timeless pieces that marry functionality with high fashion, appealing to discerning consumers who value both heritage and modernity. By balancing classic silhouettes with contemporary trends, Andrew Marc delivers collections that resonate across generations. Available through premier retailers nationwide, the brand continues to uphold its legacy of excellence, crafting garments that embody sophistication, innovation, and enduring style.

Project with Eton

Since 2012, Eton has partnered with Andrew Marc to elevate its manufacturing processes and supply chain efficiency, reinforcing the brand’s commitment to quality and innovation. Eton’s expertise in garment production and logistics has been pivotal in helping Andrew Marc navigate the complexities of the modern fashion landscape. This long-term collaboration has focused on enhancing production scalability while maintaining the brand’s rigorous standards for craftsmanship.

Eton introduced advanced supply chain solutions, including real-time inventory tracking and demand forecasting, enabling Andrew Marc to deliver products swiftly across its extensive retail network. Additionally, Eton supported the integration of sustainable materials, aligning with Andrew Marc’s environmental goals. By optimizing sourcing and production workflows, Eton ensured that eco-friendly practices did not compromise quality or increase costs. This partnership has empowered Andrew Marc to uphold its reputation for excellence while adapting to evolving consumer expectations, fostering growth and reinforcing its position as a leader in luxury apparel.

Goals of the project